COLLEGE & PRO SPORTS

Kentucky Derby. NASCAR. Bears, Sox, Cubs. Blue Demons. And a helluvalot more. That’s an All-Star, Hall-of-Fame, G.O.A.T.-worthy lineup of creative opportunities.

We created broadcast. Video content. Print. OOH. Social posts and experiential installations. Radio. Influencer kits. Pre-game in-stadium hype videos for the Sox and Bears.

We even convinced a Catholic school to start "Playing Possessed."

KENTUCKY DERBY CAMPAIGN RESULTS: • A record $405MM in Louisville tourism • 66% YoY increase in merchandise sales • 50% YoY lift in ticket campaign performance

NASCAR CAMPAIGN RESULTS: • Biggest crowd in event history • +11% YoY increase in ticket sales • +13% Sales growth in key non-Chicago markets • Double-digit increase in ticket sales to high priority Club & Reserved seating sections