WBEZ 91.5 FM
WBEZ 91.5 FM is Chicago's NPR news station. And in a world that is increasingly combative, WBEZ offers up a literal voice of reason: fair, unbiased reporting, and balanced coverage on the critical issues of the day.
We gave them a new tagline that fit their ethos, and blanketed the city with an end-to-end campaign that included broadcast, radio, print, OOH, digital, social, mobile, etc.
From live Election Night coverage, to their #1-rated Morning Edition show, to political podcasts and more, we ensured Chicagoans—via the most critically-acclaimed news station on the dial—would "Hear the Whole Picture."
WBEZ CAMPAIGN RESULTS: • 15% Increase in weekly cumulative audience • 16% YoY increase in awareness • Top 3 preferred news source in Chicago
