TIMBERTECH DECKS
TimberTech is a challenger brand in the composite outdoor decking industry. But their competition has every reason to be worried—TimberTech lasts longer, holds color better, boasts both design and tech superiority, and is more sustainable and environmentally friendly. While the rest of the category seems perfectly happy with the status quo, TimberTech is intent on shaking things up. And our advertising was determined to live up to their tagline: “Go Against the Grain.” In fact, they liked this spot so much, they ran it on the 2019 Super Bowl (OK, in 8 select markets, but still…at least my kids got to see it!).
CAMPAIGN RESULTS: • 91% Increase in sample orders • 63% Increase in brand awareness • 23% Lift in overall sales • 21% Increase in purchase intent • Over 8.5MM new site visits • 382% Increase in social following
