SUZUKI MOTORCYCLES

At my very first ad job (well, aside from the mailroom guy gig I had at keye/donna/pearlstein), me and my partner got a chance to kick in campaign ideas for Suzuki motorcycles. And after all the stuff was presented, the client said, “Nice work, everybody.” Then he continued, pointing at our campaign, and said, “But, this one makes me nervous—go produce it.”

And that was the first hit of the dopamine I’ve been chasing lo these many years.