NAVY PIER

In 2016-17, Navy Pier toasted its 100th year. And like the Pier itself, the Centennial Celebration was one for the ages. They added a brand new Ferris Wheel, staged the first-ever freshwater America's Cup races and rocked a Stones exhibit. It was awesome.

We developed a comprehensive, integrated campaign that elevated the brand in both look and tone, hit on key events throughout the 2-year extravaganza, galvanized the connection and pride Chicagoans feel for this crown jewel—and lit the candles on a 100-year birthday party.

NAVY PIER CAMPAIGN RESULTS: • 583% Over visitation benchmark • 28K Incremental visits to the Pier • $0.52 Avg. cost-per-visitor