Grand New Spread Hero.jpg

NAVY PIER

In 2016-17, Navy Pier toasted its 100th year. And like the Pier itself, the Centennial Celebration was one for the ages. They added a brand new Ferris Wheel, staged the first ever freshwater America's Cup races, rocked a Stones exhibit, and tipped their caps to the world champion Cubs. 

We developed a comprehensive campaign that elevated the brand in both look and tone, hit on key events throughout the 2-year extravaganza, galvanized the connection and pride Chicagoans feel for this crown jewel --- and lit the candles on a 100-year birthday party. 

Go Up.png
Stones Music To Your Eyes.png
Speed Thrills HERO 1.jpg
Magnificent Milestone.jpg
El Domination.jpg
NP-NEW LIGHT.png

[CD/CW: B. Lindsey // Add'l Credits: CD/AD: A. Von Ohlen // AD/ACD: A. Sanfillippo]