NAVY PIER
In 2016-17, Navy Pier toasted its 100th year. And like the Pier itself, the Centennial Celebration was one for the ages. They added a brand new Ferris Wheel, staged the first ever freshwater America's Cup races, rocked a Stones exhibit, and tipped their caps to the world champion Cubs.
We developed a comprehensive campaign that elevated the brand in both look and tone, hit on key events throughout the 2-year extravaganza, galvanized the connection and pride Chicagoans feel for this crown jewel --- and lit the candles on a 100-year birthday party.
[CD/CW: B. Lindsey // Add'l Credits: CD/AD: A. Von Ohlen // AD/ACD: A. Sanfillippo]