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KOOPS’ MUSTARD

Wisconsin is famous for its cheese. But just across the Illinois border, in Pleasant Prairie, WI, lies one of the nation’s premier mustard makers: Koops’. Established in 1897, this venerable, privately-owned brand asked if we could perhaps add a little ‘spice’ to their mustard lineup.

We created a campaign encompassing everything from logo and label redesign, to website development, to in-store promotional retail, to a first-ever social presence. Wearable swag, to sales and tasting kits, to coupons/FSIs, to big, splashy OOH. Hell, we even made a mustard ‘Scratch-and-Sniff’ DM piece.

And like the mustards themselves? Hey, the word is spreading.

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