Bill Lindsey

COORS LIGHT

According to Beer Marketer’s Insights, Coors Light grew every year from 2005 to 2012 (h’mmm...that’s when I worked on it), making it “easily the healthiest of the megabrands.” In 2011, it passed Bud to become the nation’s 2nd-largest beer brand.

Of course, “The World’s Most Refreshing Beer” is all about COLD. It was a challenge to reinvent cold every year but, then again, that was the fun part. Here are just a few of the iterations. 

Sometimes, Coors Light knocks heat out cold --- literally. In this radio campaign, Rocky Mountain Cold Refreshment went mano-a-mano with some very hot competition. 

We did everything from NHL, NFL and NASCAR "Official Sponsorship" spots to new product innovations (like beer labels that turned blue when the beer was cold), did a takeover of the Addison Red Line stop at Wrigley Field (in Bud Light-dominated enemy territory), developed an interactive wall that "snowed" when you walked by, and wrapped a railcar to look like the Coors Light Love Train (in Minneapolis, shown here, and other cities).