COORS BANQUET

Adolph Coors opened his brewery in 1873 with Coors Banquet beer. But, like other “fully-leaded” beers (Budweiser & Miller Genuine Draft), the brand had fallen on hard times. Light beers were killing premium beers.

The brewery was considering halting production --- until, that is, our campaign helped put the brakes on a 17-year slide. Featuring the dulcet tones of Mr. Sam Elliott, it reconnected the brand to the core values of its drinkers. And, going on two decades now, sales have been off the charts (which is more than Bud & Miller can say).

Somewhere in beer heaven, Adolph Coors is smiling.

Here are a few more example of the tons of projects we concepted and designed for this great brand.

And, some of the radio spots...

In addition, every year Banquet does a limited-edition one-month “Heritage” promotion featuring label designs from their illustrious past. We developed these ads for digital, print, in-store and on-premise.

[CD/CW: B. Lindsey // Add'l Credits: CD/AD: J. Desir // CD/CW: J. Schwartz // AD: S. Baker // Designer: R. Romero]