Sometimes, Coors Light knocks heat out cold --- literally. In this radio campaign, Rocky Mountain Cold Refreshment went mano-a-mano with some very hot competition.
COORS LIGHT
According to Beer Marketer’s Insights, Coors Light grew every year from 2005 to 2012 (h’mmm...that’s when I worked on it), making it “easily the healthiest of the megabrands.” In 2011, it passed Bud to become the nation’s 2nd-largest beer brand.
Of course, “The World’s Most Refreshing Beer” is all about COLD. It was a challenge to reinvent cold every year but, then again, that was the fun part. Here are just a few of the iterations.